Services

Our services fall into three key areas:

  1. Event Marketing Strategy
  2. Business Consulting
  3. Event Planning & Execution
 

1.  EVENT MARKETING STRATEGY          

  • Event marketing planning
  • Evaluation of overall effectiveness of existing event marketing portfolio
  • Event mix portfolio reviews
  • Creation of event selection processes, models and tools 
  • Translation of corporate and marketing objectives into tangible strategies
  • Incentive program rule design
  • Identification and assessment of new event marketing opportunities
  • Competitor program analysis
  • Audience acquisition campaigns
  • Channel program development
  • Event Sponsorships program development
  • Creation of ROO/ROI measurement processes, models and tools
  • Vendor selection and creation of performance metrics and scorecards
  • Development of marketing and communication plans for events
  • Subject-matter expertise
  • On-going program support

2.  BUSINESS CONSULTING
  • Review and/or creation of operational processes, models, tools and operational metrics
  • RFP design & management
  • RFP response consulting & development
  • Strategic Meeting Management Program (SMMP) consultation; assessment & implementation
  • Team skill assessments
  • Best practice training


3.  EVENT PLANNING & EXECUTION

  • Full service program delivery
  • Project management
  • Program design
  • Site search & selection
  • Budget management
  • Contract negotiations
  • Creative strategy
  • Spousal programs
  • Theme development
  • Speaker & entertainment selection
  • Registration services consultation
  • Management of vendor relationships
  • Measurement
  • Incentive & promotional gift selection 
  • On-going program support 
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